Bachelor of ScienceOld Dominion University, Norfolk, VA Bachelors of Science, Political Science 2009
DEI CertificationUniversity of South Florida
Hospitality & Tourism CertificationFlorida Atlantic University
Leadership & Diversity TrainingDale Carnegie
Director of Grassroots MarketingGroundworks Companies 2019-2021
● Developed scalable event management program allowing for over 200 shows across the nation. ● Trained salesforce on self-generation and local marketing techniques leading to a 20% increase in these leads. ● Writes and distributes press releases, statements, opinion pieces, media alerts, etc. with pickups in major markets across the US (including Denver, Atlanta, Raleigh, Hampton Roads, etc.) ● Grew social media engagement by an average of 110% across all channels. ● Standardized referral, self-generation, and community speaker programs across 40 locations.
Digital Marketing DirectorLiberty Tax Service 2015-2019
● Formed and led a cross-departmental team that led to a decrease of customer care by over 4,000 man-hours. ● Led presentations for groups ranging from 50-200 individuals. ● Managed digital ad buys of $1.2 million annually. ● Developed a content library that grew engagement by >15% companywide. ● Raised marketing tool adoption by over 75% year over year. ● Worked with key stakeholders to develop annual marketing plans while owning the digital portion. ● Negotiated enterprise-wide social media platform contract with a 24% price savings. ● Maintained a customer care SLA of under 5 mins over a 4-month peak period. ● Led email retention marketing efforts to segment and clean email lists of over 2+ million customers. ● Oversaw an annual digital marketing operating budget of over $700,000.
International Director of PublicityPhi Beta Sigma Fraternity, Inc 2012-2017
• Supervised a team of 14 volunteers. • Led organization brand refresh across multiple channels. • Served as Supervisor for the 15,000-person distribution regional organ. • Worked closely with numerous Congressional legislators and their staff. • Cut publicity expenses by 47% • Developed mentorship platform with over 300 participants.
From tree make green multiply, great greater is. Fruit fowl blessed. Unto of man greater spirit you’ll beginning.