Howdy, I'm
Occasio

What I Do

My specialization

Marketing Strategy

Working with client goals, we deliver masterplans that grow a client's presence online and in the community.

Web Design

We develop web experiences that expand a businesses reach on the web.

Process Improvement

Process improvement is one of our specialties. We provide audits of systems and show areas of improvement.

Resume

Education

Bachelor of Science
Old Dominion University, Norfolk, VA Bachelors of Science, Political Science 2009
DEI Certification
University of South Florida
Hospitality & Tourism Certification
Florida Atlantic University
Leadership & Diversity Training
Dale Carnegie

Experience

Director of Grassroots Marketing
Groundworks Companies 2019-2021

● Developed scalable event management program allowing for over 200 shows across the nation. ● Trained salesforce on self-generation and local marketing techniques leading to a 20% increase in these leads. ● Writes and distributes press releases, statements, opinion pieces, media alerts, etc. with pickups in major markets across the US (including Denver, Atlanta, Raleigh, Hampton Roads, etc.) ● Grew social media engagement by an average of 110% across all channels. ● Standardized referral, self-generation, and community speaker programs across 40 locations.

Digital Marketing Director
Liberty Tax Service 2015-2019

● Formed and led a cross-departmental team that led to a decrease of customer care by over 4,000 man-hours. ● Led presentations for groups ranging from 50-200 individuals. ● Managed digital ad buys of $1.2 million annually. ● Developed a content library that grew engagement by >15% companywide. ● Raised marketing tool adoption by over 75% year over year. ● Worked with key stakeholders to develop annual marketing plans while owning the digital portion. ● Negotiated enterprise-wide social media platform contract with a 24% price savings. ● Maintained a customer care SLA of under 5 mins over a 4-month peak period. ● Led email retention marketing efforts to segment and clean email lists of over 2+ million customers. ● Oversaw an annual digital marketing operating budget of over $700,000.

International Director of Publicity
Phi Beta Sigma Fraternity, Inc 2012-2017

• Supervised a team of 14 volunteers. • Led organization brand refresh across multiple channels. • Served as Supervisor for the 15,000-person distribution regional organ. • Worked closely with numerous Congressional legislators and their staff. • Cut publicity expenses by 47% • Developed mentorship platform with over 300 participants.

About Me
20
Years
Experience
Working

Marketing Solutions

From tree make green multiply, great greater is. Fruit fowl blessed. Unto of man greater spirit you’ll beginning.

Marketing Strategy
Digital Marketing
Process Improvement
My Works
01

Abstract Skat

Illustration
02

Borato Prism

Branding
03

Brole Mobile App

Mobile Design
04

Bauhaus Studio

House Design
Partners

Trusted from Clients

Reviews
Articles

Recent news

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Scent in the Voyages

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The Stone of the Flames

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Contact

Hampton Roads, VA

615 McLean St, Portsmouth, VA 23701

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